REVIEW. POM PRESENTS THE GREATEST MOVIE EVER SOLD.
We’re all aware of how much advertising we’re subjected to every day, or at least we think we are. Endorsements on food packaging, billboard ads, sports team sponsorships and now even embarrassingly blatant product placement in TV shows. It’s inescapable.
Morgan Spurlock’s latest documentary ’POM presents The Greatest Movie Ever Sold,’ has been made with the intention of highlighting this exact issue.
Throughout the film, we follow Spurlock as he approaches brands in an attempt to raise the 1.5 million dollars needed to make his documentary.
The process is shown from start to finish; the choosing of the brands, the meetings and even the marketing of the end product itself. Interviews with industry experts help to explore the different views, and Spurlock certainly meets some quirky characters.